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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Articles by Michael Matzer

I've been a professional IT journalist and book author since 1990. I also translate from English into German and write books and reviews. My main subjects are enterprise software, internet business, and security (I wrote 3 books on security). My hobbies are reading, writing (about other things), movies, and guitar.

E-Commerce: Tipps zum Weihnachtsgeschäft
October 26, 2010 – 8:29 pm | Comments Off
E-Commerce: Tipps zum Weihnachtsgeschäft

Auch im Web sind kleinere Anbieter oft benachteiligt, da ihnen schlichtweg der hohe Bekanntheitsgrad fehlt. Dem saisonalen Trend zu entsprechen, kann helfen.

E-Commerce-Konferenz an der Rennstrecke: am 30.7. auf dem Nürburgring
June 30, 2010 – 10:30 am | Comments Off

Der Shopsystem-Hersteller 4SELLERS betitelt sein Event, das am 30.07.2010 am Nürburgring stattfindet, stilgerecht “Auf Poleposition – das perfekte Setup für Ihren Online-Handel”.

[Editorial] View from Germany
June 17, 2010 – 1:18 pm | Comments Off

In Germany, a number of conferences and events have recently highlighted the increasing importance of electronic and mobile commerce.

The Impact of iPad and Apps on M-Commerce: Interview with CEO of FACT-Finder.com
March 22, 2010 – 10:25 am | Comments Off
The Impact of iPad and Apps on M-Commerce: Interview with CEO of FACT-Finder.com

In this interview Fact-Finder.com’s CEO Carsten Kraus explores the dos, don’ts, and chances of the future m-commerce market after the launch of Apple’s iPad.

Upcoming German Video Shopping Guide
March 17, 2010 – 2:30 pm | 2 Comments

An upcoming German “Video Shopping Guide” by Exciting Commerce might become standard reading before year’s end. Blogger and expert Stephan Randler gives an nummber of recommendations, analyses and outlooks useful to e-retailers using videos.

German e-commerce market comprises nearly 400,000 vendors
March 17, 2010 – 1:53 pm | Comments Off

ibusiness.de has published figures of the latest estimates on how many vendors there really are in the fragmented German e-commerce market.The total number comprises 388.500 vendors.

Half of German web users don’t want personalized ads
March 17, 2010 – 10:07 am | Comments Off

According to consultants and researchers Fittkau & Maass, 50,7% of German Web users do not want personalized ads and banners. But for 60,2% of German Web users personalized product recommendations are acceptable.

1. Apps Summit in Germany, 4th & 5th May, Wiesbaden
March 12, 2010 – 3:32 pm | Comments Off

As m-Commerce is on the rise, so are the first conferences dealing with the subject of m-commerce and apps. The 1. Apps Summit to take place in Germany will be held at Wiesbaden on 4th and 5th of May.

E-Commerce Conference in Munich: How to convert e-visitors into customers
March 12, 2010 – 3:24 pm | One Comment

On March 17th, Avail Intelligence, an expert on behavioral intelligence, and its customer Neckermann.de, a major German e-retailer, will present on how to convert web page visitors into buyers by designing a dynamically generated landing page.

E-Commerce Strategy Days in Berlin, 27. & 28th April
March 12, 2010 – 3:23 pm | Comments Off

On 27th and 28th of April, the ECOM 2010 conference takes place at the Maritim proArte Hotel Berlin. The conference debates over strategies how to profit from e-commerce technologies and how to make use of emerging technologies.

E-Tourism: Website performance a critical factor for customer loyalty
March 12, 2010 – 11:06 am | Comments Off

Online tourist websites have become a crucial factor in the retailing of tourism services. But if the performance or design of such a website dos not meet the visitors’ expectations they switch to the vendor’s hotline, causing high costs.

Report from CeBIT IT Tradeshow: ‘Greetings from Spain open the world’s largest IT conference this year – in 3D’
March 5, 2010 – 11:51 am | Comments Off
Report from CeBIT IT Tradeshow: ‘Greetings from Spain open the world’s largest IT conference this year – in 3D’

Report from CeBIT IT Trade Fair: “Greetings from Spain open the world’s largest IT conference this year – in 3D”

Online Shoppers Want Better Cross-Channel Integration
March 4, 2010 – 1:11 pm | One Comment

A recent survey published by Sterling Commerce has revealed that U.S. consumers online and offline want a better integration of channels to improve their buying decision.

Hot competition of German e-payment providers
February 25, 2010 – 4:14 pm | Comments Off

On February 24th, Sofortüberweisung.de announced that, together with its partner Deutsche Kontor, that it has founded its own bank, the Sofort Bank. Addressing e-retailers, Sofort Bank offers a business account with several services.

Editorial from Germany: Taking care of data quality
February 22, 2010 – 10:43 am | Comments Off

Data quality provides for more efficient processes in retailing and higher customer satisfaction. However, the quality of addresses is generally not the best, due to inconsistencies, gaps, and multi-language problems. Data quality tools help retailers keep their employees and processes efficient and their customers satisfied.

The predominant gender: The majority of German online-shoppers are women
February 18, 2010 – 1:42 pm | Comments Off

According to the new “E-Retail-Report 2009 – Kauf- und Zahlverhalten im Online-Warenhandel” by Deutsche Card Services, in 2009 six out of ten transactions in Germany’s online shopping were done by women. In 2005/06 is was …

Germans reluctant to use credit card for online shopping
February 18, 2010 – 11:17 am | 2 Comments

In e-commerce, three out of four payments are transacted via credit card, but in Germany only 44% of online shoppers use a card.

Fact-Finder launches iPhone app providing e-retailers with unique mobile solution
February 17, 2010 – 5:11 pm | 2 Comments
Fact-Finder launches iPhone app providing e-retailers with unique mobile solution

FACT-Finder, the e-commerce search and navigation specialist, is today launching an i-Phone application giving retailers access to a virtual “pocket-shop”.

CipherLab integrates security devices with q-nic Communications’ CLUDES
February 12, 2010 – 11:02 am | Comments Off

CipherLab, a leading provider of identification and data access devices, integrates its data capture devices with CLUDES, the ERP and sales management solution of q-nic Communications GmbH.

Torex Retail Pos 9 offers enhanced plug & play compatibility with leading retail applications
February 12, 2010 – 10:45 am | 2 Comments

Torex, leading provider of integrated retail solutions, has launched version 9 of its POS solution Torex Retail POS.