Articles by Michael Matzer
I've been a professional IT journalist and book author since 1990. I also translate from English into German and write books and reviews. My main subjects are enterprise software, internet business, and security (I wrote 3 books on security). My hobbies are reading, writing (about other things), movies, and guitar.
Auch im Web sind kleinere Anbieter oft benachteiligt, da ihnen schlichtweg der hohe Bekanntheitsgrad fehlt. Dem saisonalen Trend zu entsprechen, kann helfen.
Der Shopsystem-Hersteller 4SELLERS betitelt sein Event, das am 30.07.2010 am Nürburgring stattfindet, stilgerecht “Auf Poleposition – das perfekte Setup für Ihren Online-Handel”.
In Germany, a number of conferences and events have recently highlighted the increasing importance of electronic and mobile commerce.
In this interview Fact-Finder.com’s CEO Carsten Kraus explores the dos, don’ts, and chances of the future m-commerce market after the launch of Apple’s iPad.
An upcoming German “Video Shopping Guide” by Exciting Commerce might become standard reading before year’s end. Blogger and expert Stephan Randler gives an nummber of recommendations, analyses and outlooks useful to e-retailers using videos.
ibusiness.de has published figures of the latest estimates on how many vendors there really are in the fragmented German e-commerce market.The total number comprises 388.500 vendors.
According to consultants and researchers Fittkau & Maass, 50,7% of German Web users do not want personalized ads and banners. But for 60,2% of German Web users personalized product recommendations are acceptable.
As m-Commerce is on the rise, so are the first conferences dealing with the subject of m-commerce and apps. The 1. Apps Summit to take place in Germany will be held at Wiesbaden on 4th and 5th of May.
On March 17th, Avail Intelligence, an expert on behavioral intelligence, and its customer Neckermann.de, a major German e-retailer, will present on how to convert web page visitors into buyers by designing a dynamically generated landing page.
On 27th and 28th of April, the ECOM 2010 conference takes place at the Maritim proArte Hotel Berlin. The conference debates over strategies how to profit from e-commerce technologies and how to make use of emerging technologies.
Online tourist websites have become a crucial factor in the retailing of tourism services. But if the performance or design of such a website dos not meet the visitors’ expectations they switch to the vendor’s hotline, causing high costs.
Report from CeBIT IT Trade Fair: “Greetings from Spain open the world’s largest IT conference this year – in 3D”
A recent survey published by Sterling Commerce has revealed that U.S. consumers online and offline want a better integration of channels to improve their buying decision.
On February 24th, Sofortüberweisung.de announced that, together with its partner Deutsche Kontor, that it has founded its own bank, the Sofort Bank. Addressing e-retailers, Sofort Bank offers a business account with several services.
Data quality provides for more efficient processes in retailing and higher customer satisfaction. However, the quality of addresses is generally not the best, due to inconsistencies, gaps, and multi-language problems. Data quality tools help retailers keep their employees and processes efficient and their customers satisfied.
According to the new “E-Retail-Report 2009 – Kauf- und Zahlverhalten im Online-Warenhandel” by Deutsche Card Services, in 2009 six out of ten transactions in Germany’s online shopping were done by women. In 2005/06 is was …
In e-commerce, three out of four payments are transacted via credit card, but in Germany only 44% of online shoppers use a card.
FACT-Finder, the e-commerce search and navigation specialist, is today launching an i-Phone application giving retailers access to a virtual “pocket-shop”.
CipherLab, a leading provider of identification and data access devices, integrates its data capture devices with CLUDES, the ERP and sales management solution of q-nic Communications GmbH.
Torex, leading provider of integrated retail solutions, has launched version 9 of its POS solution Torex Retail POS.

