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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for December 2011

35 million handsets in 2011 marks breakthrough year for mobile NFC
December 31, 2011 – 11:59 pm | One Comment
35 million handsets in 2011 marks breakthrough year for mobile NFC

Contactless mobile experiences took a step closer in 2011. According to a new report by IMS Research, a leading independent supplier of market research and consultancy to the global electronics industry the number of Near Field Communications (NFC)-enabled phones shipped in 2011 totaled 35 million globally – and it’ll be nearer 80million by end of 2012

Early signs suggest booming sales online in the final week of the Christmas shopping season
December 23, 2011 – 10:40 am | 2 Comments
Early signs suggest booming sales online in the final week of the Christmas shopping season

Early indicators suggest that the final week of the Christmas shopping season has been busy online, as shoppers bought up to the last minute before delivery cut-offs. Now multichannel retailers are making the most of their click and collect services, with shoppers able to collect goods up to Christmas Eve. But it seems there’s not likely to be much respite over Christmas either, with Christmas Day expected to be busy.

Retailers ‘must adapt to survive’ in 2012
December 23, 2011 – 10:07 am | One Comment
Retailers ‘must adapt to survive’ in 2012

Emerging markets such as China will be among the key focuses for retailers who are looking to adapt to survive in a ‘gloomy’ retail market in 2012. That’s one of the conclusions of two reports looking ahead to 2012 from the KPMG/Synovate Retail Think Tank and the Economist Intellligence Unit.

Guest comment: Three lessons personal shoppers can teach internet retailers
December 23, 2011 – 9:27 am | Comments Off
Guest comment: Three lessons personal shoppers can teach internet retailers

by Yuval Moed
Department store personal shoppers – both in the modern brick-and-mortar store and in the shops of past generations – could teach internet retailers plenty about converting customers. These professionals, who predict customer needs …

Mobile will account for 15% of global online ad spend in 2016
December 21, 2011 – 5:15 pm | Comments Off
Mobile will account for 15% of global online ad spend in 2016

According to a new research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow from €2.6 billion in 2010 at a compound annual growth rate (CAGR) of 37% to €17.2 billion in 2016. This corresponds to 15.2% of the total online advertising market or 3.8% of the total global ad spend for all media

Satisfied online shoppers are 62% more likely to buy again: study
December 21, 2011 – 10:59 am | One Comment
Satisfied online shoppers are 62% more likely to buy again: study

Amazon.co.uk scores most highly among UK shoppers for keeping its customers satisfied, according to a new study from customer satisfaction measurement company ForeSee.

Kuoni consolidates its performance marketing
December 21, 2011 – 9:59 am | Comments Off
Kuoni consolidates its performance marketing

Kuoni has consolidated its performance marketing to Affiliate Window, which has a dedicated travel specialist concentrating on recruiting new and relevant affiliates to its programme.

Netflix and LOVEFiLM announce deals to boost their rival UK services
December 21, 2011 – 9:51 am | One Comment
Netflix and LOVEFiLM announce deals to boost their rival UK services

Netflix and LOVEFiLM have both boosted their services for UK consumers this week. The two will be competitors when US-based Netflix launches its streaming service in the UK and Ireland early next year.

Christmas shopping peaks later this year – and there’s still time to reserve online
December 20, 2011 – 11:30 am | Comments Off
Christmas shopping peaks later this year – and there’s still time to reserve online

The peak day for Christmas buying has come later than expected at department stores House of Fraser and John Lewis. House of Fraser’s head of multichannel says that is down to customers’ increased trust in deliveries being made on time.

Shares fall at Ocado and HMV as markets disappointed by results
December 20, 2011 – 10:56 am | Comments Off
Shares fall at Ocado and HMV as markets disappointed by results

Ocado and HMV have both seen share price falls after disappointing financial updates to the markets. Online grocer Ocado said it would concentrate on boosting sales and fulfillment capacity in the coming year, while HMV is looking to improved product ranges in its stores.

Shoppers expected to spend more than £186m online this Christmas Day
December 19, 2011 – 8:00 am | 4 Comments
Shoppers expected to spend more than £186m online this Christmas Day

Shoppers keen to net bargains in the ecommerce sales will be logging on to ecommerce sites this Christmas Day, predicts the IMRG. It says they will spend more than £180m on Christmas Day, but that total will almost double on Boxing Day.

Aurora Fashions boosts multichannel team
December 16, 2011 – 2:46 pm | Comments Off
Aurora Fashions boosts multichannel team

Aurora Fashion has boosted the management teams at its multichannel Coast, Oasis and Warehouse brands as it prepares for further international and domestic expansion in 2012.

John Lewis says new iPhone app will improve instore experience
December 16, 2011 – 2:22 pm | Comments Off
John Lewis says new iPhone app will improve instore experience

John Lewis says its new iPhone app will help improve its customers multichannel experience, whether they are in its stores or on the move. Meanwhile its website enjoyed a second successive record sales week.

Customers air complaints on social media
December 16, 2011 – 1:24 pm | One Comment
Customers air complaints on social media

Customers are turning to social media as a non-confrontational way of complaining, but retailers and other businesses are slow to respond, a study from Sage has found. That, says personality and psychological profiling expert Dr Tomas Chamorro-Premuzic, is the wrong approach.

Delivery firms report record trade as December shopping hots up
December 16, 2011 – 11:45 am | Comments Off
Delivery firms report record trade as December shopping hots up

Delivery businesses are reporting a record week, seeming to suggest that more shoppers are buying online this December. Delivery management specialist MetaPack says it expects trading to stay high this week and into early next week.

Gary Barlow tweet sends 15,000 to online sweet shop
December 16, 2011 – 11:45 am | Comments Off
Gary Barlow tweet sends 15,000 to online sweet shop

A tweet from Take That star and X Factor Gary Barlow sent thousands to online sweet shop AQuarterOf. The company has declined to say what Barlow brought from them, but the spike in traffic has also meant a boost to pre-Christmas orders.

AllSaints harnesses the power of the blogosphere
December 16, 2011 – 11:10 am | Comments Off
AllSaints harnesses the power of the blogosphere

Fashion retailers AllSaints has consolidated its performance marketing to Affiliate Window as it looks to boost customer numbers by tapping into the power of bloggers. Since AllSaints put its online marketing work in the hands of agency Profero, year-on-year revenue has grown by 108%.

Online Christmas shopping on track to grow by 16% this Christmas
December 16, 2011 – 11:02 am | 2 Comments
Online Christmas shopping on track to grow by 16% this Christmas

Despite tomorrow’s Panic Saturday when some 11m shoppers are expected to spend more than £1bn on Britain’s high streets, shopping is on track to grow at more than 16% online and to fall by more than 2% on the high street over the Christmas period, according to the latest figures from Kelkoo.

Online sales rise in November: ONS and IMRG figures
December 16, 2011 – 10:46 am | Comments Off
Online sales rise in November: ONS and IMRG figures

Online sales rose in November, according to figures from both the IMRG and the ONS. Growth, according to both sources, was strongly up compared to the 0.7% rise in sales volumes across UK retailing, which is mostly through high street stores.

Guest comment: How the Christmas campaigns of five big brands are being received on social media
December 16, 2011 – 9:45 am | Comments Off
Guest comment: How the Christmas campaigns of five big brands are being received on social media

How are the retailers’ Christmas campaigns playing in cyberspace? Steve Richards of social media agency Yomego does the research to find out what the social media judgement is on this year’s festive ads from John Lewis, M&S, Matalan, Littlewoods and Iceland.