Checkout by Amazon launches in the UK
UK online shoppers can now checkout their online purchases from third-party retailer sites using their Amazon customer credentials.
Checkout by Amazon (CBA) launches today in what Amazon describes as a drive to make it easier for its customers to buy elsewhere.
When those customers use their Amazon log-in to pay on any site that has integrated Checkout by Amazon, they can choose delivery to addresses listed in their Amazon address book and pay using their Amazon-registered credit card without leaving the site they’re on. Clicking on the Checkout by Amazon button brings up an Amazon-branded log-in and takes the user straight to a shopping basket. Notification of a sale comes to the retailer via Amazon Payments and consumers are offered the same guarantees on delivery as they are through Amazon.
For the consumer it means fewer steps to take in order to pay, says Amazon, while it also benefits retailers since it results in larger order sizes and new customers.
“We are focused on making it extraordinarily simple for Amazon customers to shop anywhere online,” said Eric Broussard, general manager of Amazon Payments Europe, which operates CBA for Europe. “Launched in the US in 2008, Checkout by Amazon now makes it possible for over a hundred million Amazon customers worldwide to shop securely and conveniently on retail sites all over the UK.”
Retailers who want to use Checkout by Amazon follow a series of instructions to integrate the facility into their site. Use is charged at 20p per transaction and a percentage of the transaction value, starting at 3.4% on purchases with a value up to £1,500, although volume discounts are available.
Sites which are already offering Checkout by Amazon include The Watch Hut and The Jewel Hut, owned by T.H. Baker. Its ecommerce operations manager Marc Woodall said it saw the move as a “natural extension of commitment to customer service and security”. He said: “Our customers trust the Amazon brand and we trust they’ll shop more when they use Checkout by Amazon.”
Retailers can find out more here: http://payments.amazon.co.uk.
Our view: Retailers won’t want to put all their eggs in one payment basket by offering only Checkout by Amazon as a payment option. There are costs to be considered, but this is likely to prove a useful option for many retailers to offer – alongside the others they already have. That then gives consumers a wider choice of ways to pay, and increases the convenience. That’s what ultimately will make it more likely new customers will shop with them.
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21 Comments »
There are several ways to implement Checkout By Amazon (CBA), and these two sites have adopted the most integrated approach, however others are available for a less technical approach. For more information about the eCommerce platform these sites use, which now has CBA included as a standard option, you can contact e64.co.uk, the develpers for both these sites.
Checkout by Amazon launches in the UK: Retailers can now offer their customers another payment option, with the … http://bit.ly/eBm8w0
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Checkout by Amazon launches in the UK: Retailers can now offer their customers another payment option, with the … http://bit.ly/eBm8w0
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Interesting to see this coming to Europe RT @etail: Checkout by Amazon launches in the UK …http://bit.ly/eBm8w0
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This comment was originally posted onTwitter
Checkout by Amazon launches in the UK: Retailers can now offer their customers another payment option, with the … http://t.co/zUts8dZ
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Checkout by Amazon launches in the UK – http://bit.ly/fTjoH6
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Checkout by Amazon launches in the UK – http://www.internetretailing.net/2011/03/checkout-by-amazon-launches-in-the-uk/
This comment was originally posted onTwitter
Checkout by Amazon launches in the UK – http://www.internetretailing.net/2011/03/checkout-by-amazon-launches-in-the-uk/
This comment was originally posted on Twitter
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This comment was originally posted onTwitter
Amazon bietet zukünftig die Bezahlung über den eigenen Checkout auch in fremden Onlineshops an http://bit.ly/dTS1yS
This comment was originally posted on Twitter
Checkout by Amazon launches in the UK – http://www.internetretailing.net/2011/03/checkout-by-amazon-launches-in-the-uk/
This comment was originally posted onTwitter
Checkout by Amazon launches in the UK – http://www.internetretailing.net/2011/03/checkout-by-amazon-launches-in-the-uk/
This comment was originally posted on Twitter
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This comment was originally posted onTwitter
http://bit.ly/hJ8irO Checkout by #Amazon (CBA) launches in the UK -PayPal & Google Checkout watch your back!
This comment was originally posted on Twitter
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This comment was originally posted onTwitter
In case you missed this is important stuff earlier http://t.co/ddav72W Checkout by #Amazon (CBA) launches in the UK
This comment was originally posted on Twitter
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