Here’s my editorial from the September 2010 edition of Internet Retailing magazine. You can see this article in the digital edition here:
http://viewer.zmags.com/publication/bd0ff4ae#/bd0ff4ae/6

We’ve long predicted that multiple channels will give way to an integrated commercial approach, …

eBay has launched a new social commerce tool, eBay Group Gifts, that allows social media networkers to band together to buy a large gift for a special occasion.

M&S launches its ‘most integrated’ campaign to date with a dedicated Christmas microsite running alongside an advertising campaign starring Peter Kay.

Social media is growing in importance to online retailers, a new report from Experian Hitwise suggests. Almost 13% more online retail traffic is now coming direct from social networking sites than last year.

Royal Mail is trialling evening delivery times with a service that initially includes retailers House of Fraser and L’Occitane. Online shoppers living within the M25 can now take delivery of their goods between 6pm and 10pm.

Cycle and sports retailer Wiggle, which ships to more than 70 countries around the world, has introduced technology from CDNetworks to make sure the speed of its sales stays the same, wherever an order is placed.

Womenswear retailer Jacques Vert is investing in new technology as it looks to improve its ecommerce channel.

Tripmate247, claimed to be the world’s first mobile app allowing users to book all their travel needs direct from their phone, has gone live exclusively on Windows Phone 7 as one of the global showcase apps on the new OS in US, UK, France, Germany, Italy and Spain