John Lewis has launched its own official branded Facebook (6,289 likes at the time of writing), and Twitter (414 followers) pages, adding to its YouTube page, launched earlier this year, as it moves further into social media.

The company says the channels will help it connect with customers by raising brand awareness, sharing news, getting feedback and dealing with queries.

Simon Russell, head of multichannel, said: “’Social media will be a critical medium to communicate with our customers in the future. It will be a great way for us to engage and listen to customers’ views, while also letting them know about our news. It will be enjoyed and used by many customers whether they visit our shops, website or both, and embrace the multichannel way they are shopping.”

The move follows Waitrose’s launch into YouTube earlier this year, while the supermarket, part of the John Lewis Partnership, also has Waitrose UK and Waitrose Wine Twitter accounts.

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