Boohoo.com has appointed an affiliate marketing agency after a year in which the business grew by 150%.

The fashion retailer, founded in 2006, aims to sell the latest catwalk trends before they hit the high street and was voted Best for Bargains at Cosmopolitan magazine’s Online Fashion Awards.

Working with independent affiliate marketing agency R.O. EYE it aims to increase the amount of business coming through affiliates. At the same time it will introduce tools and gadgets to showcase products and engage with customers.

Paul Hurst, online marketing manager at boohoo.com, said: “The business is seeing phenomenal growth. We needed to appoint an agency that was well-placed to support us.”

“We’ll help boohoo.com to build on its strong offline presence by expanding the affiliate programme to where customers spend a lot of time online,” said Mark Kuhillow, managing director of R.O.EYE. “Ultimately, our work with the company will increase brand awareness and generate more sales.”

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