As retail brands look to develop mobile based ‘experiences’ for their customers as part of marketing and sales campaigns, leading mobile media and marketing company Buongiorno has signed a deal with NeoMedia Technologies, a global leader in mobile barcode scanning solutions, for a barcode creation and management system that B! Digital, the marketing arm of Buongiorno, can sell to retailers and brands.

B! Digital will employ the NeoSphere barcode creation and management system to create and manage mobile barcode campaigns globally, with an initial focus on the North American and Western European markets. The partnership represents a shared vision for a new class of marketing that enables immediate and actionable interaction that stimulates and excites consumer experiences. It will enable Buongiorno’s clients to deliver a richer and more interactive experience to consumers.

“As brands start to request mobile barcodes to be integrated into mainstream mobile marketing campaigns, our focus is to bring them the most impactful, cost-effective tools to engage their target consumer base. We are very excited about our agreement with NeoMedia as it broadens our portfolio and propels our mobile barcode offering to a new level,” says D Bertrand, Head of B!Digital. “By bringing together our technologies, our clients can simply and swiftly create freestanding mobile barcode campaigns with NeoSphere.”

NeoSphere is a mobile barcode management and infrastructure solution that enables agencies and advertisers to easily develop, launch and manage a mobile barcode campaign. Through the addition of NeoMedia’s campaign management system to Buongiorno’s portfolio, clients can rapidly develop and deploy targeted and engaging advertising and marketing campaigns that blend interactivity, excitement, immediacy and measurability.

“NeoMedia and Buongiorno are revolutionising the way in which mobile barcodes can be created, managed and deployed in the mobile advertising and marketing mix,” said Iain McCready, CEO of NeoMedia. “The marriage of our solution with Buongiorno’s mobile marketing know-how and distribution channel is an important step towards boosting adoption globally and providing a consistent and reliable consumer experience.”

NeoMedia is a leader in perpetuating open standards and interoperability in mobile barcodes amongst the mobile ecosystem around the world. Through contributions to the expanding mobile barcode ecosystem, the company enables worldwide campaigns with extensive reach for global brands.

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