Department store House of Fraser is now delivering overseas as it widens the scope of its multichannel service.

The company says that it is responding to customer demand by offering an overseas delivery option, which went live yesterday. Shoppers can now order from 20 countries including the USA, South Africa, Australia, New Zealand and European countries.

House of Fraser has an ambitious target to increase its web sales by 150% this year, making the website its largest store.

Robin Terrell, executive director, multichannel and international at House of Fraser, said:
“As part of our wider multi-channel strategy, an international delivery option enables House of Fraser to delight customers at home and abroad.

“This service will contribute to the continued success of houseoffraser.co.uk by allowing our UK customers to organise direct deliveries to friends and family living abroad, as well as engaging with new overseas customers.”

As a result of the increased delivery options international customers can now order women’s, men’s and children’s fashion along with some soft furnishings and homewares. That includes brands that are exclusive to House of Fraser, such as Linea, Episode and Howick.

Delivery costs £6 to Europe within three to five working days, £6 to the US, within three to seven days, and £10 to South Africa, Australia and New Zealand, in three to seven days.

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