http://www.internetretailing.net/2010/07/guest-comment-how-crm-can-improve-your-e-commerce-site/ News, insight and analysis for Europe's ecommerce and multichannel retail professionals Thu, 09 Feb 2012 14:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.internetretailing.net/2010/07/guest-comment-how-crm-can-improve-your-e-commerce-site/comment-page-1/#comment-14395 Satya Krishnaswamy Mon, 19 Jul 2010 17:34:51 +0000 http://www.internetretailing.net/?p=6017#comment-14395 Interesting article - one important point to add is that CRM should not be thought of as an IT initiative. The software/online services exist to enable the processes that are at the core of the 'customer centric' business - too many companies, including some online retailers, have chased the tech part first and paid the price Interesting article – one important point to add is that CRM should not be thought of as an IT initiative. The software/online services exist to enable the processes that are at the core of the ‘customer centric’ business – too many companies, including some online retailers, have chased the tech part first and paid the price

]]>