Online gift retailer Getting Personal has won £4m in investment as it looks to expand in a fast-growing market.

Following the investment, from ISIS Equity Partners, the company aims to carry on its core business of offering innovative gift ideas across a wide range of categories. It currently sells more than 4,000 items, including many personalised gifts.

Getting Personal has grown fast since it was started in 2005 by John Smith and Giles Harridge, when its single product was a personalised calendar.

In 2009 it was ranked 12th in the Sunday Times Virgin FastTrack 100. The same year it turned over £9.6m and saw six million people visit its site.

Co-founder and joint managing director John Smith said: “The business has grown rapidly over the past five years and we still believe there is further scope for expansion in both product portfolio and our marketing capability.”

David Cowan, who led the transaction on behalf of ISIS, said: “John and Giles are exactly the sort of dynamic, forward thinking entrepreneurs that we love working with. They have taken a very simple concept and turned it in to a multi-million pound business in a very short space of time and, having worked successfully with many other leading e-tailers, we hope to be able to help management at GetttingPersonal.co.uk with the next stage of its journey.”

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