Our Insight Roundtables on Social Commerce are now available on-site here.

Social Commerce has become an orthodoxy in online retailing. Enabling customers to interact directly with one another has proven massively valuable for both brands and consumers. In this series Internet Retailing, Bazaarvoice, and key industry leaders have worked hand-in-hand to uncover best practices and examples from the field. From implementation and content acquisition to measurement and beyond, these conversations are aimed to help you succeed with Social Commerce.

Editor in Chief’s introduction:

Behind the scenes

I’ve known Brett Hurt, Bazaarvoice’s committed and visionary CEO and founder, for a couple of years, during which time my initial scepticism about reviews has been swept aside by the combination of hard data regarding commercial performance and the significant opportunities to change the way brands and retailers connect with their customers. I’d initially considered writing a piece, then a multi-part feature, then a supplement and – over time – we settled upon a video format.

One of the main reasons was that, in the six months we discussed the collaboration, the number of companies adopting social commerce approaches increased and so the tone changed from “explain social media” to “unlock best practice” from the leading, early practitioners.

In these sessions we hear from early adopters, leaders and recent entrants to Social Commerce, and over the course of six sessions we gain an insight into their experiences, challenges and approaches to Implement Social Commerce, Acquire customer engagement, Amplify the customer voice, build robust Operations to support scale, Analyse effectiveness and finally expand into new areas.

Next

We hope you enjoy the series and welcome your comments – both on the series itself (on the Roundtable page) and on suggestions for future events that would be of benefit or interest to you.

In the coming six weeks we’ll highlight each of the individual stages in the newsletter, along with comments received to date.

Contributors

Related news

• Video Social Commerce – Insight Roundtables with Bazaarvoice
• Guest comment: How exactly can Social Commerce drive success for multichannel retailers?
• Social commerce set to be key in 2011
• Guest Comment: Selling social commerce to your boss
• Social media meets commerce on eBay
• Retailers not embracing mobile or social commerce as fast as they should