http://www.internetretailing.net/2010/06/brands-benefitting-online-from-world-cup-search/ News, insight and analysis for Europe's ecommerce and multichannel retail professionals Thu, 09 Feb 2012 11:27:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.internetretailing.net/2010/06/brands-benefitting-online-from-world-cup-search/comment-page-1/#comment-11412 Milly Diaz-Tamar.com Fri, 18 Jun 2010 14:47:56 +0000 http://www.internetretailing.net/?p=5286#comment-11412 If FIFA did a better job of 'engaging' online, they could have seen more searches dedicated to their brand. The company I work for, Tamar, did some research that shows how organisers of the biggest global sporting event pay penalty for failure to deepen loyalty online. In a nutshell, FIFA is failing to deepen brand loyalty online through search and social media. http://www.tamar.com/thinking/white-papers If FIFA did a better job of ‘engaging’ online, they could have seen more searches dedicated to their brand. The company I work for, Tamar, did some research that shows how organisers of the biggest global sporting event pay penalty for failure to deepen loyalty online. In a nutshell, FIFA is failing to deepen brand loyalty online through search and social media. http://www.tamar.com/thinking/white-papers

]]> http://www.internetretailing.net/2010/06/brands-benefitting-online-from-world-cup-search/comment-page-1/#comment-11325 arush Thu, 17 Jun 2010 10:41:22 +0000 http://www.internetretailing.net/?p=5286#comment-11325 If there was one place to go with all the match times, fixtures, scores and links to channels and websites that are showing live video, then I wouldn't search so much! If there was one place to go with all the match times, fixtures, scores and links to channels and websites that are showing live video, then I wouldn’t search so much!

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