Comments on: M&S becomes first major high street retailer to offer true mobile shopping – and not an app in sight http://www.internetretailing.net/2010/05/ms-becomes-first-major-high-street-retailer-to-offer-true-mobile-shopping-%e2%80%93-and-not-an-app-in-site/ News, insight and analysis for Europe's ecommerce and multichannel retail professionals Thu, 09 Feb 2012 14:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Terry Hunter (managing director, 20:20 Technology)http://www.internetretailing.net/2010/05/ms-becomes-first-major-high-street-retailer-to-offer-true-mobile-shopping-%e2%80%93-and-not-an-app-in-site/comment-page-1/#comment-9666 Terry Hunter (managing director, 20:20 Technology) Fri, 21 May 2010 11:22:56 +0000 http://www.internetretailing.net/?p=4465#comment-9666 It’s refreshing to see M&S developing a considered m-commerce strategy which will operate across all web-enabled mobiles, rather than simply creating an iPhone app or similar one-off initiatives. According to the most recent Gartner report in 2009, iPhone devices make up about 10% of the market, so releasing an iPhone app is a great way to test the water, but could risk bypassing the other 90% of consumers. In fact, in a recent study, the android platform which is embedded into Nokia and Samsung devices is currently outselling the iPhone. So brands developing mobile apps should look to deliver a product for all models if they want to achieve a good level of pick up. Mobile apps are just one way of engaging consumers with a brand using mobile technology, but retailers need a more comprehensive m-commerce strategy that accommodates the wider web-enabled mobile technology landscape, enabling them to reach a larger audience with more targeted activity. So it will be interesting to see how M&S develops its mobile platform. It’s refreshing to see M&S developing a considered m-commerce strategy which will operate across all web-enabled mobiles, rather than simply creating an iPhone app or similar one-off initiatives.

According to the most recent Gartner report in 2009, iPhone devices make up about 10% of the market, so releasing an iPhone app is a great way to test the water, but could risk bypassing the other 90% of consumers.

In fact, in a recent study, the android platform which is embedded into Nokia and Samsung devices is currently outselling the iPhone. So brands developing mobile apps should look to deliver a product for all models if they want to achieve a good level of pick up.

Mobile apps are just one way of engaging consumers with a brand using mobile technology, but retailers need a more comprehensive m-commerce strategy that accommodates the wider web-enabled mobile technology landscape, enabling them to reach a larger audience with more targeted activity. So it will be interesting to see how M&S develops its mobile platform.

]]> By: Luke Reganhttp://www.internetretailing.net/2010/05/ms-becomes-first-major-high-street-retailer-to-offer-true-mobile-shopping-%e2%80%93-and-not-an-app-in-site/comment-page-1/#comment-9015 Luke Regan Thu, 13 May 2010 14:27:38 +0000 http://www.internetretailing.net/?p=4465#comment-9015 I don't think that app vs. mobile site is necessarily an either/or decision. If you can deliver additional functionality in an app that both increases brand engagement and boosts sales figures then clearly, it should be a strong consideration. I don’t think that app vs. mobile site is necessarily an either/or decision. If you can deliver additional functionality in an app that both increases brand engagement and boosts sales figures then clearly, it should be a strong consideration.

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