ROAMING REPORT Why M&S went down the m-web path
Submitted by Paul Skeldon on May 19, 2010 – 9:44 pmOne Comment
M&S has become the first leading UK high street retailer to deliver a proper mobile commerce experience – and it has done it by going for a full mobilisation of its e-commerce strategy so now consumers can browser, search and buy online, on mobile, by phone or in store. Sienne Veit, the company’s social and mobile development manager explains why
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[...] Marks & Spencer have just launched a mobile optimised version of their e-commerce site. This interview with the executive responsible is worth watching if only to see how may times she uses the word [...]
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