Fredhopper, the e-commerce division of SDL, is launching in the US, where it aims to become “first choice” in the on-site search, merchandising and targeting market.

Fredshopper is to open offices in New York and San Jose in a move that follows its sale earlier this year to global information management firm SDL. Fredhopper will be able to benefit from SDL’s existing US infrastructure.

Chief executive Joris Beckers said: “The US is the world’s largest e-commerce market. We expect to quickly gain traction and become the first choice solution for on-site search, merchandising and targeting.

“We already work with a number of global retailers present in both Europe and the US, so launching our services here is a natural, logical step. US competitors compete with us in Europe, so it’s time to take our product to the US.”

In Europe, Fredhopper’s client list for its e-commerce marketing software includes notable names such as B&Q, Debenhams, Philips, Thomas Cook and Toys R Us.

US technology analyst Patricia Seybold Group rated Fredhopper’s products as world class in its 2008 and 2009 E-commerce Search, Merchandising and Marketing reports. It said: “Fredhopper’s strengths put it at the top of just about any ecommerce short list.”

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