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Home » M-Retailing, Marketing, Strategy, Technology

Ocado Android app allows mobile grocery shopping using voice

Submitted by on April 19, 2010 – 9:26 amOne Comment

Online grocery delivery company Ocado has rolled out an Android version of its highly popular iPhone shopping app that allows the user to search for goods and place orders to be delivered using just voice – cutting out all human interaction in the process whatsoever.

The iPhone app has been available for a while now – but todays launch of the Android app sees several “Android Only” features that iPhone users don’t have access to. Of these, the most interesting is Voice Search – you can just speak the product name you want to search it, using Google Speech Recognition.

Jason Gissing, co-founder of Ocado, explains: “Our continual motivation is to make food shopping as quick and painless as possible for customers; we’re thrilled to now be doing this via an innovative Android app. Last summer we were the first UK supermarket on the iPhone, and going live on Android is the next step of a revolutionary journey to be available across several digital platforms. Top-draw service and great value has never been so accessible – Android means many more shoppers being just a pocket away from great Tesco Price Matches, from handy hourly booking slots and from super-reliable kitchen table delivery. We’re really excited as to where we can go next.”

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