Comments on: New Paul Smith site to make online buying easier http://www.internetretailing.net/2010/04/new-paul-smith-site-aims-to-increase-online-sales/ News, insight and analysis for Europe's ecommerce and multichannel retail professionals Thu, 09 Feb 2012 11:27:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Davidhttp://www.internetretailing.net/2010/04/new-paul-smith-site-aims-to-increase-online-sales/comment-page-1/#comment-7909 David Tue, 20 Apr 2010 15:20:49 +0000 http://www.internetretailing.net/?p=4014#comment-7909 Oh my. If that is streamlined and this the user experience in-store I won't set foot into any of their stores. I would have to crawl under the shelves to see similar products (scroll as on 1280*800) and at the checkout I would have to first state my name, then bend over consistently to find the keypad of the POS payment system (no calls to action above the fold). Filtered navigation is certainly not new and speaking with an American accent will lead to a "Sorry we don't have gray jackets" Looks like the brand director had too much say in this forgetting that customers don't get a brand they either like it or not. A bad experience online will certainly lead to less customers offline. Oh my. If that is streamlined and this the user experience in-store I won’t set foot into any of their stores. I would have to crawl under the shelves to see similar products (scroll as on 1280*800) and at the checkout I would have to first state my name, then bend over consistently to find the keypad of the POS payment system (no calls to action above the fold).

Filtered navigation is certainly not new and speaking with an American accent will lead to a “Sorry we don’t have gray jackets”

Looks like the brand director had too much say in this forgetting that customers don’t get a brand they either like it or not. A bad experience online will certainly lead to less customers offline.

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