Deliverance, the London-based multi-cuisine take-away company, is to use broadcast SMS to keep in touch with its existing customer base.

The company will use TMC’s SMS solution to offer instant marketing to its London-based clientel, who order food online around specific events, so that Deliverance is at the top of their minds when making their take away choice around a big night in.

Fabiana Gomide, Marketing Executive for Deliverance, explains: “The take-away industry is extremely competitive, so it was important for us to implement a marketing solution capable of reaching a large number of customers quickly and effectively, with minimal input from staff. Using SMS to send timely offers and prompts to our existing customer base is ideal as a text message is instant and reaches the customer at the time we want. For example, when big sporting events are taking place, we send our customers a text reminding them to order from us that evening and receive a free beer whilst they’re watching the game.”

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