ibusiness.de has published figures of the latest estimates on how many vendors there really are in the fragmented German e-commerce market.The total number of 388.500 vendors comprises:

• 169.500 affiliate vendors
• 150.000 online shops
• 105.500 commercial eBay traders (incl. 15.000 ‘powerseller’)

Of the 388,500 vendors 36,000 companies are active in more than one market field, that’s on out of eleven. A comprehensive and detailed description of the market segments can be found HERE (requires paid membership).

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