Asos has launched a new Twitter-based service that provides customers with an easy way to follow fashion brands, bloggers and A-List celebrities.

ASOS Follows Fashion is presented as a Twitter dashboard, with the latest tweets from fashion leaders and insiders featured under six categories — The Brands, The Bloggers, The A-List, The Talent, The Insiders and The Fash Pack.

The site was created for Asos by web agency Adaptive Lab and is designed to help fashion consumers discover interesting fashion tweeters and view real-time fashion news and stories. “Encouraging users to help curate the list of featured tweeters, the application also invites them to share their view and highlight any accounts that should be added,” says Adaptive Lab.

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