Comments on: Whizzy imagery out-performs ratings and reviews in Adobe survey http://www.internetretailing.net/2010/02/whizzy-imagery-out-performs-ratings-and-reviews-in-adobe-survey/ News, insight and analysis for Europe's ecommerce and multichannel retail professionals Thu, 09 Feb 2012 14:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Terry Hunter, MD, CyberDMGhttp://www.internetretailing.net/2010/02/whizzy-imagery-out-performs-ratings-and-reviews-in-adobe-survey/comment-page-1/#comment-4597 Terry Hunter, MD, CyberDMG Fri, 19 Feb 2010 16:10:38 +0000 http://www.internetretailing.net/?p=2893#comment-4597 When engaging with ecommerce sites, consumers don’t necessarily want to be swamped with peer feedback and reviews, just the right content. Brands needs to provide consumers with facts that matter, and that support and encourage a purchase decision. Therefore, a key priority for online providers should be giving consumers the information that counts – size, material, costing, colour and plenty visuals. It is becoming a growing trend for online retailers to follow suit and get wrapped up in new technologies, whether this be the provision of video catwalks or the participation in social media platforms. However there is no point in a brand investing time and money into this activity if they have not successfully met the basic information needs of consumers. By doing so, brands put themselves at risk of driving consumers to competitors in search of the information they need. When engaging with ecommerce sites, consumers don’t necessarily want to be swamped with peer feedback and reviews, just the right content. Brands needs to provide consumers with facts that matter, and that support and encourage a purchase decision. Therefore, a key priority for online providers should be giving consumers the information that counts – size, material, costing, colour and plenty visuals.

It is becoming a growing trend for online retailers to follow suit and get wrapped up in new technologies, whether this be the provision of video catwalks or the participation in social media platforms. However there is no point in a brand investing time and money into this activity if they have not successfully met the basic information needs of consumers. By doing so, brands put themselves at risk of driving consumers to competitors in search of the information they need.

]]> By: Full findings of Adobe Scene7 survey now available to download - News: Everything-ehttp://www.internetretailing.net/2010/02/whizzy-imagery-out-performs-ratings-and-reviews-in-adobe-survey/comment-page-1/#comment-4555 Full findings of Adobe Scene7 survey now available to download - News: Everything-e Fri, 19 Feb 2010 14:24:36 +0000 http://www.internetretailing.net/?p=2893#comment-4555 [...] Related newsWhizzy imagery out-performs ratings and reviews in Adobe survey [...] [...] Related newsWhizzy imagery out-performs ratings and reviews in Adobe survey [...]

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