Merlin Cycles, one of the UK’s largest online bike stores, has selected Exact Abacus’ 3ex.net software to power the next incarnation of its website.

“We see a genuinely integrated trading solution as critical to our ambitions to become the pre-eminent cycle brand in the UK,” says Merlin Cycles’ managing director John Moss. “3ex.net ticks all the boxes and we are looking forward to realising the increased sales and efficiency savings the software will generate.”

The sports and leisure sector is generating “considerable demand for end-to-end ecommerce and back office systems,” adds Lee Thompson, Exact Abacus’ sales director.

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