The seed, plant and horticultural goods merchant has replaced its manual recommendations system with Avail’s behavioural merchandising system.

“We see a genuinely integrated trading solution as critical to our ambitions to become the pre-eminent cycle brand in the UK,” says Merlin Cycles’ John Moss.

Creating an ecommerce website that supports multi-currency transactions can be a monetary minefield, says Chapter Eight’s Mario Thomas. Here, he provides a ten point check-list of the key areas you need to consider when selling outside the UK.