Asda has given a new look to its monthly magazine on the web. The Asdamagazine.com website was developed by Publicis Blueprint, which also produces the print version of the Asda magazine.

The new site includes video content and offers a full online magazine appearance that could provide a new blueprint for retailers looking to offer a broad range of content to online customers.

Three million copies of the print version of the magazine are currently published every month.

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