Microsoft demonstrates the future of augmented reality

A demo of new augmented-reality mapping technology from Microsoft drew gasps from the audience at the prestigious TED2010 conference in Long Beach earlier this month. Now, the conference organisers have made a video of the presentation by Blaise Aguera y Arcas, the architect of Microsoft’s Bing Maps, available to view free of charge.
The eight minute demonstration is a must-see for anyone interested in the future of retailing because of the glimpse of things to come that it provides:
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