An Internet Retailing JumpStart event designed to give online retailers the lowdown on ecommerce platforms will be held in central London on Wednesday 10 March from 8:30am until 1:30pm.

Ecommerce platforms bind the customers’ experience of our brands online with the underlying business and operational processes that allow us to deliver on the promises we make as retailers.

Ecommerce platforms are the meeting point for every part of every transaction: From the web presentation layer and the data it both needs and collects, to an interface to the order management and orchestration layers that underpin the service offering, via interfaces to payment processes, analytics and CRM.

Further, the ecommerce platform is the basis upon which rich media, search and online merchandising and personalisation tools depend, and it plays a vital role in calling and co-ordinating responses from each component system.

Internet Retailing has gathered together industry experts from six leading suppliers to look at aspects of choosing an ecommerce platform. This morning event in central London will cover the key considerations to support growth stages, cash and capital requirements, preferences for ownership versus software-as-a-service and how to balance the needs and strengths of legacy systems in the overall offering to customers.

The six suppliers taking part are 10CMS, BT Fresca, Claranet, Portaltech, Intershop and Salmon.

The event, which is free to attend, is designed for — and open to — senior executives at online and multichannel retailers only. Places are limited, so it is advisable to register early.

JumpStart factfile

• JumpStart: Ecommerce Platforms
• Wednesday 10 March 2010, 08:30 to 13:30
• 76 Portland Place, London W1B 1NT
• Free to pre-registered online retailers. Register your place here.

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