Comments on: Boxing Day was John Lewis’ biggest ever for online visitors

By: Argos gets a new look in-store and online - News: Everything-e

Argos gets a new look in-store and online - News: Everything-e — Fri, 29 Jan 2010 14:00:35 +0000

[...] Related newsBoxing Day was John Lewis’ biggest ever for online visitors [...]

By: Etailwatch - Christmas Sales, AR in Retail and Hover Effects | The Barsley Brief

Fri, 08 Jan 2010 21:09:35 +0000

[...] Internetretailing.net also reported that Boxing day saw the most ever visitors to John Lewis’ site [...]

By: Online fashion industry reads (08/01/10) « The Online Fashion Agency, the experts on fashion websites

Fri, 08 Jan 2010 09:01:55 +0000

[...] Boxing Day was John Lewis’ biggest ever for online visitors – Internet Retailing The peak hour for the retailer was between 11am – 12 noon. http://www.internetretailing.net/2010/01/boxing-day-was-john-lewis-biggest-ever-for-online-visitors/ [...]

By: Adrian Lingard, JaywingDMG

Adrian Lingard, JaywingDMG — Wed, 06 Jan 2010 15:39:51 +0000

One of the factors that has undoubtedly contributed to John Lewis’ success over the Christmas season is the fact that the company has been quick to embrace its customers online. Unbelievably, there are still examples of major high street brands that have not yet prioritised online as a key area of focus.

The fact that John Lewis grasped the online opportunity early on has meant that the company has greatly improved its understanding of online behaviour. Its next move should be to combine online understanding with offline insight, in real time, in order to deliver the most appropriate interactions, relevant in both content and channel of delivery

By: Terry Hunter, MD, CyberDMG

Terry Hunter, MD, CyberDMG — Wed, 06 Jan 2010 10:59:53 +0000

John Lewis’ ecommerce site will have played a key role in its excellent trading update. The retailer’s ongoing investment in its website has created a dynamic space which ticks all the boxes of a successful ecommerce offering. Equally, the site is constantly evolving to meet the needs of its customers, while consistently delivering on the values of the John Lewis brand.

Other retailers, despite their place in the market, should take note of John Lewis’ success. It doesn’t matter whether they are a ‘department’ store, brand site or other type of retailer; they too can ensure that their ecommerce sites give the customer an engaging and seamless shopping experience by never standing still, developing ecommerce capabilities and viewing them as ever evolving opportunities to connect with and serve customers.