Comments on: Online sales up 16% on busiest online shopping day of the year http://www.internetretailing.net/2009/12/online-sales-up-16-on-busiest-online-shopping-day-of-the-year/ News, insight and analysis for Europe's ecommerce and multichannel retail professionals Mon, 06 Sep 2010 22:34:38 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Online Christmas shopping boom continues through the New Year - News: Everything-e http://www.internetretailing.net/2009/12/online-sales-up-16-on-busiest-online-shopping-day-of-the-year/comment-page-1/#comment-2659 Online Christmas shopping boom continues through the New Year - News: Everything-e Tue, 05 Jan 2010 14:52:06 +0000 http://www.internetretailing.net/?p=2226#comment-2659 [...] Related newsOnline sales up 16% on busiest online shopping day of the year [...] [...] Related newsOnline sales up 16% on busiest online shopping day of the year [...]

]]> By: online shopping uk http://www.internetretailing.net/2009/12/online-sales-up-16-on-busiest-online-shopping-day-of-the-year/comment-page-1/#comment-2656 online shopping uk Tue, 05 Jan 2010 13:58:43 +0000 http://www.internetretailing.net/?p=2226#comment-2656 Many consumers are finding online shopping quite convenient and easy. More than anything else its the ease with which we can compare features and prices and can make best buying decision on the internet Many consumers are finding online shopping quite convenient and easy. More than anything else its the ease with which we can compare features and prices and can make best buying decision on the internet

]]> By: Terry Hunter, MD, CyberDMG http://www.internetretailing.net/2009/12/online-sales-up-16-on-busiest-online-shopping-day-of-the-year/comment-page-1/#comment-1700 Terry Hunter, MD, CyberDMG Tue, 08 Dec 2009 17:31:29 +0000 http://www.internetretailing.net/?p=2226#comment-1700 The so called ‘spike in spend’ may well be a positive for the majority of etailers, yet could equally result in disaster for those with sites that are unable to handle the increased traffic. If a customer cannot immediately access an ecommerce site, they're very unlikely to click back later, instead opting to search for the products they want elsewhere, so creating, maintaining and evolving a robust ecommerce site, 24 hours a day, seven days a week, is vital. But it’s not just how robust a site is that could be an issue. Newcomers to ecommerce, or indeed offline brands taking their first steps online, may find their ecommerce offerings fail due to simple mistakes, such as ill-thought-out business rules. For example, if a product is in a consumer’s basket it will generally be removed from the retailers in-stock listing. But what if the consumer clicks away to check the price of the product elsewhere? Does it stay in their basket, and if so for how long? And in doing so, what happens if another customer (who may be ready and willing to make a purchase) wants the same item? “These, and more, are questions which need to be answered when an ecommerce capability is created, and continually as it grows and evolves. Getting these aspects right are just as important as the robustness of the site itself, especially in the lucrative Christmas period and into 2010. After all, first impressions count online too. The so called ‘spike in spend’ may well be a positive for the majority of etailers, yet could equally result in disaster for those with sites that are unable to handle the increased traffic. If a customer cannot immediately access an ecommerce site, they’re very unlikely to click back later, instead opting to search for the products they want elsewhere, so creating, maintaining and evolving a robust ecommerce site, 24 hours a day, seven days a week, is vital.

But it’s not just how robust a site is that could be an issue. Newcomers to ecommerce, or indeed offline brands taking their first steps online, may find their ecommerce offerings fail due to simple mistakes, such as ill-thought-out business rules. For example, if a product is in a consumer’s basket it will generally be removed from the retailers in-stock listing. But what if the consumer clicks away to check the price of the product elsewhere? Does it stay in their basket, and if so for how long? And in doing so, what happens if another customer (who may be ready and willing to make a purchase) wants the same item?

“These, and more, are questions which need to be answered when an ecommerce capability is created, and continually as it grows and evolves. Getting these aspects right are just as important as the robustness of the site itself, especially in the lucrative Christmas period and into 2010. After all, first impressions count online too.

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