US firm Payvment has introduced an ecommerce application that enables retail store functionality to be added to Facebook. “By harnessing the power of the PayPal X global open payments platform, customers will now be able to shop from multiple vendors in a single shopping cart, turning Facebook into an online shopping mall,” says the company.

The new application uses PayPal’’s new Adaptive Payments APIs, a set of building blocks that gives developers tools to create highly customised payment services, and is built on the company’’s existing shopping cart service that uses a single line of code to add ecommerce functionality to standard web pages.

“One of the big innovations made possible by Adaptive Payments is our ability to let users search and purchase from multiple storefronts throughout Facebook — then pay for everything with a single checkout using PayPal,” says Christian Taylor, Payvment founder and CEO.

“Payvment’’s work is a great example of how third-party developers can use PayPal X to create a new generation of payment options,” adds Osama Bedier, PayPal’’s vice president of platform. “Facebook’’s 300 million users will now be able to go shopping on Facebook. PayPal takes care of the payments and Payvment the shopping cart experience.”

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