http://www.internetretailing.net/2009/11/guest-comment-is-your-internal-structure-reducing-your-impact-in-external-inboxes/ News, insight and analysis for Europe's ecommerce and multichannel retail professionals Thu, 09 Feb 2012 14:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.internetretailing.net/2009/11/guest-comment-is-your-internal-structure-reducing-your-impact-in-external-inboxes/comment-page-1/#comment-1303 Stuart Clark Wed, 02 Dec 2009 10:28:28 +0000 http://www.internetretailing.net/?p=2122#comment-1303 Totally agree! One of the biggest problems I've noticed is campaigns managed by inexperienced people or people with a general marketing knowledge but no real experience in how email campaigns should work. People lacking a basic understanding of unsubscribe requirements, rendering issues and HTML. But I don't blame these people - organisations need to be more careful in choosing or training the relevant people to work on their campaigns, and should allocate a budget accordingly. Totally agree! One of the biggest problems I’ve noticed is campaigns managed by inexperienced people or people with a general marketing knowledge but no real experience in how email campaigns should work. People lacking a basic understanding of unsubscribe requirements, rendering issues and HTML. But I don’t blame these people – organisations need to be more careful in choosing or training the relevant people to work on their campaigns, and should allocate a budget accordingly.

]]> http://www.internetretailing.net/2009/11/guest-comment-is-your-internal-structure-reducing-your-impact-in-external-inboxes/comment-page-1/#comment-1131 Google top news for eMail marketing 11-27-2009 | # The eMail Guide - The search engine for eMail marketers Fri, 27 Nov 2009 21:30:21 +0000 http://www.internetretailing.net/?p=2122#comment-1131 [...] Guest Comment: Is your internal structure reducing your impact in external … [...] [...] Guest Comment: Is your internal structure reducing your impact in external … [...]

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