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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for November 2009

Postal strikes cost online retailers £53 million, says IMRG
November 27, 2009 – 2:26 pm | Comments Off
Postal strikes cost online retailers £53 million, says IMRG

Growth in online sales dipped by 5% during the postal strikes at the end of October, according to the latest IMRG Capgemini e-Retail Sales Index.

Google adds product images to Adwords
November 27, 2009 – 2:23 pm | One Comment
Google adds product images to Adwords

The search giant has rolled out ‘Product Extensions’, a way of showing specific product images and prices in AdWords ads, in the US market and the UK is set to follow.

Borderlinx opens UK online shops to the world
November 27, 2009 – 2:17 pm | Comments Off
Borderlinx opens UK online shops to the world

‘Shopping and shipping’ service allows 93% of world’s online shoppers access to UK etailers.

Roberto Cavalli opens first online store
November 27, 2009 – 2:13 pm | Comments Off
Roberto Cavalli opens first online store

The fashion designer has chosen Yoox Group to design and implement a new transactional website that delivers to shoppers in 46 countries around the world.

Fashion retailers boost affiliate marketing for Christmas
November 27, 2009 – 2:11 pm | One Comment
Fashion retailers boost affiliate marketing for Christmas

A number of fashion retailers including Faith, Jigsaw and Fenn Wright Manson are launching new affiliate campaigns via LinkShare in the run up to Christmas.

Guest Comment: Is your internal structure reducing your impact in external inboxes?
November 27, 2009 – 2:09 pm | 2 Comments
Guest Comment: Is your internal structure reducing your impact in external inboxes?

Why do so many organisations put their most effective channel in the hands of their least experienced marketers, asks E-Dialog International’s Simone Barratt, as she calls for more recognition — in terms of both budget and staff — for email marketing.

Waitrose picks Infosys for new multi-channel platform
November 24, 2009 – 2:16 pm | 2 Comments
Waitrose picks Infosys for new multi-channel platform

The upmarket supermarket chain is to re-platform using an IBM Websphere Commerce based solution that will be co-developed by Waitrose and Infosys Technologies.

Asda cuts bounce rate by 19%
November 24, 2009 – 2:13 pm | One Comment
Asda cuts bounce rate by 19%

The supermarket chain says it has seen a significant improvement in its bounce rate since adopting Maxymiser’s conversion management solutions

Woolworths to return to the high street
November 24, 2009 – 2:10 pm | One Comment
Woolworths to return to the high street

Having successfully reintroduced the Woolies name as an online-only venture earlier this year, there are now plans to bring Woolworths back to the high street as a franchise business, supported by the buying power of new owners Shop Direct.

Borders.co.uk becomes first online casualty of Christmas 2009
November 24, 2009 – 2:06 pm | Comments Off
Borders.co.uk becomes first online casualty of Christmas 2009

The troubled bookstore has stopped taking orders on its website, as it seeks to raise money to see it through the Christmas period.

Guest Comment:Online lead generation can give you a Christmas sales boost in-store as well as on the web
November 24, 2009 – 2:00 pm | 2 Comments
Guest Comment:Online lead generation can give you a Christmas sales boost in-store as well as on the web

At a time of year when the pressure is on to find really creative ways of increasing sales, Kevin Rice of Clash-Media explains how online lead generation techniques can boost not only online sales, but also in-store sales.

Win a six month trial of Avail’s entry-level behavioural merchandising solution
November 24, 2009 – 1:55 pm | One Comment
Win a six month trial of Avail’s entry-level behavioural merchandising solution

Avail has launched a new online service aimed at enabling small to medium online retailers to improve their conversion and average order values — and Internet Retailing readers can win a six month free trial.

Pets at Home relaunches website on Salmon’s platform
November 20, 2009 – 1:41 pm | One Comment
Pets at Home relaunches website on Salmon’s platform

The multi-channel pet specialist has gone live with a new website developed by Salmon.

Gieves & Hawkes to launch its first transactional website
November 20, 2009 – 1:38 pm | One Comment
Gieves & Hawkes to launch its first transactional website

The quintessential Saville Row tailor is set to go live with a transactional website in time for the peak Christmas shopping period.

25% of consumers now happy to spend £1,000 or more on a single product online
November 20, 2009 – 1:36 pm | 3 Comments
25% of consumers now happy to spend £1,000 or more on a single product online

The recession will have little impact on online sales this Christmas, according to new research from GSI Commerce, with twice as many consumers as last year willing to spend four figure sums online.

Amazon increases profits by 68% in third quarter
November 20, 2009 – 1:34 pm | Comments Off
Amazon increases profits by 68% in third quarter

International sales are up 35% on a year ago, says Amazon, with the fourth quarter set to see growth of between 21% and 36% over last year.

Win an iPod Touch with Internet Retailing and Adobe Scene7
November 20, 2009 – 1:31 pm | Comments Off
Win an iPod Touch with Internet Retailing and Adobe Scene7

Take part in Adobe’s future of online customer experience survey and you’ll get a copy of the results — and the chance of winning an iPod Touch in our exclusive InternetRetailing.net prize draw.

Guest Comment: How do you tell good design from just good-looking?
November 20, 2009 – 1:24 pm | One Comment
Guest Comment: How do you tell good design from just good-looking?

There’s much more to designing an ecommerce site than making it pleasing to the eye, says Shine Marketing’s Stephen Pratley, as he outlines the three key skills that must be brought together to make sure your site isn’t a triumph of form over function.

Asos sales up 47% over last six months
November 17, 2009 – 2:30 pm | Comments Off
Asos sales up 47% over last six months

UK sales at Asos climbed 33% in the six months to 30 September and international sales grew 112%, the fashion etailer has reported.

Payvment launches Facebook’s first multi-vendor ecommerce application
November 17, 2009 – 2:28 pm | Comments Off
Payvment launches Facebook’s first multi-vendor ecommerce application

The company is using PayPal’s new Adaptive Payments APIs to enable consumers to shop on Facebook from multiple vendors in a single shopping cart.