Shop Direct has selected Teradata to provide it with an enterprise data warehouse that will integrate data from different sources across the business into one single platform, enabling internal users of Shop Direct information to get immediate access to a single, holistic view of the business.

“A centralised, active data warehouse is critical as the pace and complexity of our business — and the influx of fresh data from multiple channels — is growing rapidly,” says Carl Dawson, chief information officer at Shop Direct. “Marketing, merchandising, finance and operations users across the business will benefit as we integrate data to provide a more complete and useful view of the whole business — in near real time.”

“As the pace of business accelerates dramatically, many decisions are time-sensitive and require real-time systems and analytics,” added Chris Armitage, area vice president for Teradata UK. “The movement of data into a centralised Teradata database for integration with other information will result in a competitive advantage for companies competing in the face of today’s economic pressures.”

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