Comments on: Guest Comment: How to re-engage your email inactives http://www.internetretailing.net/2009/10/guest-comment-how-to-re-engage-your-email-inactives/ News, insight and analysis for Europe's ecommerce and multichannel retail professionals Thu, 09 Feb 2012 11:27:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Malenehttp://www.internetretailing.net/2009/10/guest-comment-how-to-re-engage-your-email-inactives/comment-page-1/#comment-926 Malene Sat, 21 Nov 2009 19:44:34 +0000 http://www.internetretailing.net/?p=1723#comment-926 I found this article very interesting. Thank you I found this article very interesting. Thank you

]]> By: uberVU - social commentshttp://www.internetretailing.net/2009/10/guest-comment-how-to-re-engage-your-email-inactives/comment-page-1/#comment-29 uberVU - social comments Sun, 25 Oct 2009 04:08:48 +0000 http://www.internetretailing.net/?p=1723#comment-29 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by eDialog: From Internet Retailing: Simone Barratt on how to re-engage your e-mail inactives. #emailmarketing http://ow.ly/wa0T... Social comments and analytics for this post…

This post was mentioned on Twitter by eDialog: From Internet Retailing: Simone Barratt on how to re-engage your e-mail inactives. #emailmarketing http://ow.ly/wa0T...

]]> By: Mark Pigouhttp://www.internetretailing.net/2009/10/guest-comment-how-to-re-engage-your-email-inactives/comment-page-1/#comment-21 Mark Pigou Fri, 23 Oct 2009 15:09:48 +0000 http://www.internetretailing.net/?p=1723#comment-21 Great article - just the issues that I have been thinking about recently and looking at ways to address. Thanks. Great article – just the issues that I have been thinking about recently and looking at ways to address. Thanks.

]]> By: Brian Ribackhttp://www.internetretailing.net/2009/10/guest-comment-how-to-re-engage-your-email-inactives/comment-page-1/#comment-20 Brian Riback Fri, 23 Oct 2009 15:03:50 +0000 http://www.internetretailing.net/?p=1723#comment-20 I have only a few issues with this. First, in the "Change email content for the inactive segment" section. I think you should change the content before testing subject lines. That way, if they do open, they have a new experience, different from what may had driven them away to begin with. Secondly, how can I survey people who don't open their emails? I DEFINITELY agree, however, in embracing the power of multichannel. Michael Wexler is the man! Thanks! -Brian I have only a few issues with this.

First, in the “Change email content for the inactive segment” section. I think you should change the content before testing subject lines. That way, if they do open, they have a new experience, different from what may had driven them away to begin with.

Secondly, how can I survey people who don’t open their emails?

I DEFINITELY agree, however, in embracing the power of multichannel.

Michael Wexler is the man!

Thanks!

-Brian

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