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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for October 2009

Behavioural merchandising increases conversions by 22% and order value by 16% at Wilkinson
October 30, 2009 – 1:47 pm | 2 Comments
Behavioural merchandising increases conversions by 22% and order value by 16% at Wilkinson

The homewares retailer has reported substantial increases in conversions and order value after adding the Avail-driven Venda Behavioural Merchandising module to its Wilkinson Plus website.

Shop Direct picks Teradata for enterprise data warehouse
October 30, 2009 – 1:45 pm | Comments Off
Shop Direct picks Teradata for enterprise data warehouse

The new Teradata solution will provide marketing, merchandising, finance and operations with access to one single, holistic view of the business.

60% of EU cross-border orders can’t be completed
October 30, 2009 – 1:38 pm | 3 Comments
60% of EU cross-border orders can’t be completed

A new EU study has identified widespread problems with the refusal of orders from EU consumers trying to order goods online from another EU state.

Online shopping booms in the countryside
October 30, 2009 – 1:29 pm | Comments Off
Online shopping booms in the countryside

New research from PayPal has found that 42% of adults living in rural Britain have increased their internet shopping over the last year — and only 6% now don’t shop online at all.

Home Delivery Network adds international shipping
October 30, 2009 – 1:25 pm | One Comment
Home Delivery Network adds international shipping

HDN has signed a partnership deal with TNT that will see the carrier offering deliveries to more than 200 countries around the world.

JumpStart: Get up to speed on fulfilment and logistics
October 30, 2009 – 1:19 pm | One Comment
JumpStart: Get up to speed on fulfilment and logistics

Our next free-to-attend half-day ‘JumpStart’ fast track procurement programme is on fulfilment and logistics for online retailers, and will be held in London on Thursday 19 November.

Visual search engine promises photo-realistic malls
October 27, 2009 – 10:25 am | One Comment
Visual search engine promises photo-realistic malls

Gemsta, a visual search engine that promises to put the entertainment back into shopping with a Second Life style virtual world, launches this week.

Debenhams opens up shop on Amazon and eBay
October 27, 2009 – 10:20 am | Comments Off
Debenhams opens up shop on Amazon and eBay

The department store has become the first in its sector to operate dedicated online stores at both Amazon.co.uk and eBay.co.uk, says Debenhams, as it reports a 31% increase in online sales over the last year.

What’s the best time to issue a new voucher?
October 27, 2009 – 10:15 am | Comments Off
What’s the best time to issue a new voucher?

Analysis carried out by VoucherCodes.com has found that most retailers issue new online voucher codes at the time that the fewest number of consumers are interested in them.

Waitrose begins taking Christmas delivery bookings
October 27, 2009 – 10:10 am | Comments Off
Waitrose begins taking Christmas delivery bookings

Customers can book a delivery spot now for the run up to Christmas, but have until midday on the day before delivery to confirm the items they actually want to have delivered.

Tiso adds staff content to ratings & reviews service
October 27, 2009 – 10:05 am | Comments Off
Tiso adds staff content to ratings & reviews service

The Scottish outdoor retailer is adding clearly identified staff reviews alongside customer reviews to its websites, in a bid to leverage online its staff’s in-depth product knowledge.

Guest Comment: Are you outsourcing for the right reasons?
October 27, 2009 – 10:00 am | One Comment
Guest Comment: Are you outsourcing for the right reasons?

When should you keep functions in-house and when and why should you consider outsourcing? Tata Consultancy Services’ Bhuwan Agrawal makes the case for outsourcing your web analytics so your team isn’t distracted from what it does best…

jumpstart-ecommerce-platform-providers-11-june-2009
October 26, 2009 – 6:08 pm | Comments Off

JumpStart – Fulfilment & Logistics: 19 November 2009
What will you learn?
How to approach procurement. Each company, as well as the opening presentation and chaired panels, will seek to draw out the key questions and approaches …

Tesco launches its first iPhone app
October 23, 2009 – 7:22 pm | One Comment
Tesco launches its first iPhone app

The retailer’s first foray into the iPhone app market is a store and product finder that lets customers easily find where in a store a particular product is located.

Mobile coupon system updates customers’ Facebook accounts
October 23, 2009 – 7:19 pm | Comments Off
Mobile coupon system updates customers’ Facebook accounts

A new mobile marketing service automatically updates a consumer’s Facebook status with a message from the merchant when they tap a poster in a shop or restaurant with a next-generation mobile phone to get a special offer.

eBay generates $380m in sales via iPhone app — in just nine months
October 23, 2009 – 7:17 pm | Comments Off
eBay generates $380m in sales via iPhone app — in just nine months

Customers have used the company’s iPhone app to buy everything from used books and clothing to a Lamborghini and a $150,000 boat.

Halfords launches Text and Reserve service
October 23, 2009 – 7:14 pm | Comments Off
Halfords launches Text and Reserve service

Customers can now use their mobile phone to look up products, locate the nearest store that stocks a particular product and reserve it for later collection.

French retailer launches national mobile loyalty programme
October 23, 2009 – 7:11 pm | Comments Off
French retailer launches national mobile loyalty programme

Children’s clothing retailer Tape à l’oeil has rolled out Adelya’s contactless sticker based loyalty system nationwide, across all 170 stores and its website.

38% of UK consumers have tried to shop online from their mobile phone
October 23, 2009 – 7:09 pm | Comments Off
38% of UK consumers have tried to shop online from their mobile phone

A new ATG study of consumer’s attitudes to shopping online from their mobile phone has found that one in three have already tried it out — but 28% of those say they find it a difficult way to shop.

Online spending growth slumps to record low in September
October 23, 2009 – 2:41 pm | One Comment
Online spending growth slumps to record low in September

Online sales grew by only 1.9% month-on-month in September, according to the latest IMRG Capgemini e-Retail Sales Index, although sales are still up 7.6% on a year ago.