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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for September 2009

Asda Direct launches online Christmas gift shop
September 29, 2009 – 3:23 pm | Comments Off
Asda Direct launches online Christmas gift shop

48% of shoppers are buying gifts in September, in order to spread the cost of Christmas, and a third of shoppers are planning to spend less than last year, says Asda as it adds a dedicated Christmas gift shop.

Everywine increases conversions four-fold via new merchandising platform
September 29, 2009 – 3:20 pm | Comments Off
Everywine increases conversions four-fold via new merchandising platform

Since building Locayta’s merchandising platform into its new website, the wine specialist has seen its conversion rate increase by four times and expects sales to increase overall by at least 15%.

Email now accounts for 14% of digital marketing spend
September 29, 2009 – 3:18 pm | Comments Off
Email now accounts for 14% of digital marketing spend

The UK market for email marketing platforms and services will grow by an estimated 15% in 2009 to £292 million, according to new research from Econsultancy.

Online grocery shopping now worth £4.4bn a year
September 29, 2009 – 3:17 pm | Comments Off
Online grocery shopping now worth £4.4bn a year

But only 11% of British consumers regularly buy food online and 45% say they can’t see the point, according to new research from Mintel.

Credit crunch fuels growth in cybercrime
September 29, 2009 – 3:15 pm | Comments Off
Credit crunch fuels growth in cybercrime

UK cybercrime has rebounded to levels not seen since 2006 as a result of the recession and consumer complacency, according to Garlik’s annual UK Cybercrime report.

Internet Retailing 2009: The Customer as King
September 29, 2009 – 3:13 pm | Comments Off
Internet Retailing 2009: The Customer as King

The Internet Retailing conference, to be held in London on October 13, boasts three streams packed with high-powered speakers. Stream one, ‘The Customer as King’, is centred on what it takes to put customers in a place where they feel happy to spend…

New multi-channel George Davies fashion venture opens for business next week
September 25, 2009 – 2:34 pm | Comments Off
New multi-channel George Davies fashion venture opens for business next week

The stores launching on 1 October will all include touch screens enabling shoppers to browse the new retailer’s collections and its website in-store.

Zara to begin retailing online
September 25, 2009 – 2:31 pm | Comments Off
Zara to begin retailing online

Online sales will begin in the Autumn/Winter 2010 season in Spain, France, Germany, the UK, Italy and Portugal and will be followed by a progressive rollout in all Zara markets.

H&M to open online in the UK
September 25, 2009 – 2:29 pm | Comments Off
H&M to open online in the UK

The fashion retailer will open its first transactional site in the UK during the autumn of 2010.

Debenhams Twitter try-out was “really positive”, further activity planned
September 25, 2009 – 2:25 pm | Comments Off
Debenhams Twitter try-out was “really positive”, further activity planned

In a one day experiment the department store equipped store assistants with smart phones and encouraged customers to engage with them via Twitter.

eBay launches Outlet Store with Argos, Blacks, JD Sports, Littlewoods and more
September 25, 2009 – 2:23 pm | Comments Off
eBay launches Outlet Store with Argos, Blacks, JD Sports, Littlewoods and more

eBay Outlet is a UK-only launch so far and promises shoppers savings of up to 70%.

Voting opens in marketing dimension of Inspiration Index
September 25, 2009 – 2:19 pm | Comments Off
Voting opens in marketing dimension of Inspiration Index

The fifth part of Internet Retailing’s Inspiration Index is now open for voting, and this time we want to hear whose marketing most inspires and impresses you.

August sales beat forecasts as shoppers splash out £3.8bn online
September 22, 2009 – 3:50 pm | Comments Off
August sales beat forecasts as shoppers splash out £3.8bn online

Online sales in August 2009 rose by 16% against 2008, beating expectations, according to the latest IMRG Capgemini e-Retail Sales Index.

Rapid growth sees The Hut Group take Tech Track’s top spot
September 22, 2009 – 3:48 pm | Comments Off
Rapid growth sees The Hut Group take Tech Track’s top spot

The entertainment ecommerce specialist and new owner of the Zavvi brand has ranked first in the Sunday Times’ list of fastest-growing private technology companies.

“You’ve got three seconds, then I’m gone”
September 22, 2009 – 3:44 pm | Comments Off
“You’ve got three seconds, then I’m gone”

Research reveals a stark message from increasingly impatient consumers: They’ll allow two seconds for your pages to load, and at three seconds 40% will abandon your site.

McAfee: Most abandoned carts are not dead — they’re just resting
September 22, 2009 – 3:40 pm | Comments Off
McAfee: Most abandoned carts are not dead — they’re just resting

Analysis of the behaviour of 163 million online shoppers has shown that 65% wait a day or more to complete a purchase, with the average delay being 33 hours and 54 minutes.

Guest Comment: How to make sure your site is working for you
September 22, 2009 – 3:33 pm | Comments Off
Guest Comment: How to make sure your site is working for you

It’s easy to ignore, or write off as something just for the bigger players, but testing creatives, propositions, navigation and other site elements against each other is something everyone should be doing. Here David Hefendehl, ecommerce manager at digital agency Pod 1, offers hard-won tips to get you up and running quickly.

Internet Retailing 2009: Don’t miss out — book your FREE workshop seats now
September 22, 2009 – 3:29 pm | Comments Off
Internet Retailing 2009: Don’t miss out — book your FREE workshop seats now

There are nine free workshops running alongside the exhibition and the main conference at Internet Retailing 2009 in London on October 13, but you should book early to guarantee attendance.

Christmas shopping is starting earlier than ever, says Google
September 18, 2009 – 6:43 pm | Comments Off
Christmas shopping is starting earlier than ever, says Google

Research shows that 44% of US shoppers have already started their Christmas shopping, and the trend looks similar in the UK.

Notonthehighstreet.com founders scoop retail award
September 18, 2009 – 6:40 pm | Comments Off
Notonthehighstreet.com founders scoop retail award

Holly Tucker and Sophie Cornish, co-founders of notonthehighstreet.com, picked up the Entrepreneur of the Year gong at last night’s Specsavers Everywoman in Retail Awards.