Littlewoods has launched online in France, Germany, Spain and Portugal. The new LittlewoodsEurope.com website includes a flat delivery rate of €5 regardless of order size and shipping in seven working days. A 14-day free home approval guarantee as well as credit and debit payment options are on offer.

The initial focus is on the expat community and is aimed at “women and young families who want the convenience of home delivery from one of their favourite British retailers,” says Shop Direct. “The website is currently in English with the intention to launch in local languages in the future. Full roll-out will occur in stages as the proposition develops across territories.”

“This is an exciting proposition for many British families living abroad and their European neighbours who want to shop at one of their favourite British online retailers,” says Mark Newton-Jones, chief executive of Shop Direct Group. “Lots of customers have been asking us to provide a European online offer for Littlewoods products.”

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