The 47 store multichannel toy retailer is to use the SmartMarketer eChannel platform to deliver finely targeted digital marketing campaigns.

So you’re a bright young thing that can see the potential of user reviews and interacting with customers via Twitter and Facebook, but before you can run with it you need to get buy-in from your boss. Here ATG’s Frank Lord gives four key pointers that will help you make the case for social…

Thousands of John Lewis products have been added to a new online Waitrose Homeshop that goes live today.

Consumers will pay a premium to buy from an internet retailer whose security procedures fill them with confidence, a new study from Oracle has found.

With the new Google Checkout store gadget, anyone who can use a spreadsheet can build an online store in just a few minutes.

New research by the Direct Marketing Association has found that a quarter of companies failed to respond to a customer enquiry via their website and that, even when prompted, 14% still did not respond.

Rob Jones, ecommerce manager at upmarket department store Harvey Nichols, will share the secrets of the firm’s multi-channel fulfilment operation at Internet Retailing 2009.

Now is an excellent time to audit your site against your competitors to find out where you can refine your offering in time for Christmas, says Steve Davis of GSI Commerce, as he presents strategies for making sure you have yourself a merry little Christmas.

The new app is updated twice weekly with new content and products that customers can purchase on the go.

‘Ocado on the Go’ application lets customers shop the online retailer’s entire product range from their iPhone.

With its new competition, Gap is taking a crowdsourcing approach to the development of its next iPhone app.

SnapTell’s service lets iPhone users take a picture of the cover of a book, DVD or other product and then connect directly to an online store in order to buy it.

A mobile coupon campaign at its Seattle store has succeeded in driving additional, high spending visits to the store, says Ikea.

The new B&N Bookstore app for iPhone and iPod touch uses technology from Evryx and Spotlight Mobile to let customers snap a picture of the front cover of a book to receive product details, editorial reviews and customer ratings — and reserve a copy in the closest store or place an order.