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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for August 2009

How to get your online shop ready for peak holiday traffic
August 28, 2009 – 6:11 pm | Comments Off
How to get your online shop ready for peak holiday traffic

Join us on 10 September at 10am for Internet Retailing’s first webinar, in association with Keynote Systems, looking in detail at how to ensure your site delivers fast response times — even during the peak Christmas shopping period.

The latest IMRG-Hitwise Hot Shops List — winners and losers
August 28, 2009 – 6:06 pm | Comments Off
The latest IMRG-Hitwise Hot Shops List — winners and losers

The big winners in the latest IMRG-Hitwise Hot Shops List were Next, New Look, Halfords and John Lewis, while Sainsbury’s saw a huge 26 point drop in the rankings.

Online sales rise 15.7% in July to £4.2 billion
August 28, 2009 – 5:56 pm | Comments Off
Online sales rise 15.7% in July to £4.2 billion

UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index.

Shop Direct launches Littlewoods Europe
August 28, 2009 – 5:52 pm | Comments Off
Shop Direct launches Littlewoods Europe

Littlewoods Europe has an initial focus on expats but there are also plans to deliver local language versions of the site in the future.

Oban launches Cultural Multivariate Testing solution
August 28, 2009 – 5:50 pm | Comments Off
Oban launches Cultural Multivariate Testing solution

International internet retailing isn’t just a question of getting your website translated, Oban has found — you also need to look at adjusting the layout and phrasing to maximise sales from different cultures.

Guest Comment: How to turn negative online feedback into a business advantage
August 28, 2009 – 5:49 pm | Comments Off
Guest Comment: How to turn negative online feedback into a business advantage

Online reputation management is a growing challenge as the internet affords ever-increasing opportunities for people to post comments on a proliferation of blogs and social media websites. Feefo’s Bill Cawley explains how to manage negative comments and turn them to your advantage…

Conversion rates not linked to AdWords ad position, says Google
August 25, 2009 – 6:40 pm | Comments Off
Conversion rates not linked to AdWords ad position, says Google

Research recently conducted by Google’s chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate.

OFT to investigate online pricing and advertising
August 25, 2009 – 6:36 pm | Comments Off
OFT to investigate online pricing and advertising

Input from businesses, trade bodies and other interested parties is being sought by the Office of Fair Trading, ahead of a new advertising and pricing market study that will investigate potentially misleading advertising and pricing of goods and services — especially online.

FMCG brands’ share of online traffic sees substantial growth
August 25, 2009 – 6:34 pm | Comments Off
FMCG brands’ share of online traffic sees substantial growth

Brands such as Ribena, Baileys and Coca-Cola are becoming increasingly savvy and successful at generating awareness and activity around their brand online, according to Nielsen’s analysis of the fastest growing online sectors in the UK.

Sainsbury’s launches non-food print catalogue
August 25, 2009 – 6:27 pm | Comments Off
Sainsbury’s launches non-food print catalogue

The 98-page catalogue features around 20% of the total non-food range now offered online and is designed to encourage customers to go online to check out the full range.

Wal-Mart uses ‘augmented reality’ to market new furniture range
August 25, 2009 – 6:23 pm | Comments Off
Wal-Mart uses ‘augmented reality’ to market new furniture range

The US retail giant is marketing its new teen furniture line with an ‘augmented reality’ service that lets viewers change the view of a room they create with a special marker they wave in front of a webcam.

Internet Retailing 2009: China — Cracking the code
August 25, 2009 – 6:21 pm | Comments Off
Internet Retailing 2009: China — Cracking the code

Its massive scale makes China simultaneously a rewarding marketplace and cost-efficient source of supply, but doing business there is notoriously fraught. Alibaba’s Maggie Choo will brief delegates at Internet Retailing 2009 on the opportunities and difficulties they may encounter…

Shoppers now using reviews to confirm a website is genuine before placing an order
August 22, 2009 – 4:30 pm | Comments Off
Shoppers now using reviews to confirm a website is genuine before placing an order

Research conducted for Feefo has found that one in ten people has either parted with money on a bogus website or knows somebody who has, and that consumers are increasingly looking for validation in the form of customer reviews and feedback before they buy.

eBay launches app store for merchants
August 21, 2009 – 10:48 pm | Comments Off
eBay launches app store for merchants

The first dozen applications are now going live on eBay’s new Selling Manager Applications Platform.

Argos customers can now find clearance bargains by postcode
August 21, 2009 – 10:45 pm | Comments Off
Argos customers can now find clearance bargains by postcode

The catalogue retailer’s website now allows searching of clearance deals by postcode and store, moving one more reason to visit onto the net.

87% of shoppers abandon shopping baskets, but 75% plan to return
August 21, 2009 – 10:43 pm | Comments Off
87% of shoppers abandon shopping baskets, but 75% plan to return

Three quarters of consumers plan to return later to purchase items they add to a shopping basket and then abandon, according to new research from Amaze and the University of Glasgow.

Less than 4% of UK consumers do their weekly grocery shop online
August 21, 2009 – 10:41 pm | Comments Off
Less than 4% of UK consumers do their weekly grocery shop online

New research from Key Note finds 65% are still spending as much as ever, but only 3.8% of the population shop online for groceries on a weekly basis.

Mums head to the shops when they go online
August 21, 2009 – 10:38 pm | Comments Off
Mums head to the shops when they go online

Mums spend the same amount of time as anyone else surfing the web each month, but show a strong predilection for visiting retail sites.

M&S pushes Per Una brand online
August 21, 2009 – 6:43 pm | Comments Off
M&S pushes Per Una brand online

Marks and Spencer has launched an online look book for its Per Una fashion range’s Autumn collection and is inviting customers to sign up for a dedicated Per Una club.

Internet Retailing 2009: Bridging the gap between online and offline shopping experiences
August 18, 2009 – 11:05 pm | Comments Off
Internet Retailing 2009: Bridging the gap between online and offline shopping experiences

Fabrice Berger-Duquene, CEO at PureShopping.com, will tell delegates at this year’s Internet Retailing conference on October 13 how the e-tailer is using visual search to make online shopping more like browsing in a store.