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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for July 2009

Second half online sales growth forecast revised downwards
July 17, 2009 – 1:06 pm | Comments Off

New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing.

Engagement is the key to successful tweeting, says report
July 17, 2009 – 1:04 pm | Comments Off

A survey of 140 leading brands, including several top internet retailers, has found that many are neglecting Twitter conversations in favour of simply broadcasting corporate messages

Asos responds faster with eGain
July 17, 2009 – 1:03 pm | Comments Off

The fashion etailer has switched to eGain’s email management software and has seen response times drop from 20% of customer service emails correctly answered within one day to 95% correctly answered within one hour.

Thomas Pink and Warehouse pick ‘single view’ ecommerce system
July 17, 2009 – 1:02 pm | Comments Off

The luxury shirtmaker and the high street fashion brand are the first to use BT Expedite’s Integrated Store multi-channel system to link their in-store and online channels.

Debenhams turns to Cybersource to identify risky orders
July 17, 2009 – 1:00 pm | Comments Off

Debenhams Direct, the department store’s online arm, will use Cybersource to securely process and manage payments for the 2,500 orders it takes every day.

Tesco picks Venda for fashion site
July 17, 2009 – 12:12 pm | Comments Off

Tesco has chosen Venda to supply the website for an online fashion offering to be launched this autumn…

Scholl’s sales double with new ecommerce platform
July 17, 2009 – 12:10 pm | Comments Off

The launch of a new website has seen online sales double for the global footwear and footcare brand.

US agency demos augmented reality shopping app
July 17, 2009 – 12:09 pm | Comments Off

Zugara shows off ‘The Webcam Social Shopper’, a web application that allows consumers with webcams to ‘try on’ clothing at home.

Performance Index: Play stands out from the entertainment crowd
July 17, 2009 – 12:06 pm | Comments Off

Play.com looks to have done everything right with lightning fast response and 100% availability, but other music and entertainment sites haven’t fared so well…

Guest Comment: Building a successful loyalty programme is a marathon, not a sprint
July 17, 2009 – 12:02 pm | Comments Off

Incentivising cash-strapped consumers to repeatedly purchase your products or services rather than search for the best deal from your competitors has become an imperative for retailers, says Guy Keeling of online loyalty specialist Maximiles. But, with loyalty tactics ranging from coalition marketing, cashback and voucher codes through to reward schemes, how can a marketer determine which components will work best for their brand?

Inspiration Index: MyDeco edged by Amazon in the “Operations and IT” dimension
July 17, 2009 – 11:45 am | Comments Off
Inspiration Index: MyDeco edged by Amazon in the “Operations and IT” dimension

Ian Jindal reviews the results of the “Operations and IT” dimension of Internet Retailing’s Inspiration Index and sees some major companies setting the pace for the enviable quality of their operations.

Internet Retailing 2009: The Empowered Consumer: Friend or Foe?
July 14, 2009 – 1:24 pm | Comments Off

Alan Mitchell, chairman of the Buyer Centric Commerce Forum, will be examining the potential of Vendor Relationship Management to empower consumers to manage their relationships with their suppliers at Internet Retailing 2009.

Waitrose picks Precise to manage website performance and availability
July 14, 2009 – 1:22 pm | Comments Off

The new contract is designed to enable Waitrose to manage increased visitor numbers without incurring additional capital expenditure costs.

Evans Cycles doubles relevancy of product merchandising
July 14, 2009 – 1:21 pm | Comments Off

After implementing Avail’s behavioural merchandising suite, the cycling specialist saw the level of ‘in search’ refinements drop by half overnight

Timberband signs £750k delivery contract with Nightfreight
July 14, 2009 – 1:19 pm | Comments Off

The bed and mattress retailer has replaced a number of logistics partners with a single rolling 12 month contract with Nightfreight.

E&A Moda picks RiteCart MC for multi-channel sales solution
July 14, 2009 – 1:12 pm | Comments Off

The discount luxury fashion retailer’s new system includes multiple websites, eBay Integration, Epos, warehouse management and marketing modules.

Designer shoe sites sell fake copies
July 14, 2009 – 1:09 pm | Comments Off

New websites claiming to sell genuine designer shoes at discount prices are actually supplying fake copies manufactured in the Far East.

Shop Direct launches re-branded Littlewoods Direct
July 10, 2009 – 2:15 pm | Comments Off
Shop Direct launches re-branded Littlewoods Direct

The new Very.co.uk site incorporates all the latest thinking on ecommerce best practice.

Liverpool FC adds PayPal, reports 10% of users choose to use it
July 10, 2009 – 2:14 pm | Comments Off

One in ten customers have chosen to use PayPal for their online purchases of new Liverpool FC kit — and 75% of the PayPal orders came from new customers.

Traditional direct marketing more likely to drive new customer web traffic than online
July 10, 2009 – 2:13 pm | Comments Off

A new survey by Pitney Bowes has found that 60% of UK consumers believe offline direct marketing is the most likely to get them to visit the website of a company they have not bought from before