Radley, the UK’s leading handbag and accessories brand, is to expand its ecommerce operation with the redevelopment of its existing transactional website, launched in October 2007, and the addition of two new international ecommerce sites for Europe and for the US.

Radley has hired ecommerce and digital marketing specialists Imano to create the new sites, with a brief to provide a richer Radley brand experience, improve navigation and increase interaction through new features such as customer reviews.

Imano will also be responsible for Radley’s digital marketing, including email, PPC, social, SEO and viral marketing, across all three regions.

The international sites are expected to launch this autumn.

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