Oasis has launched an iPhone shopping application. Key features include:

• Daily updates on the latest new arrivals to the collection
• Offline browsing
• Users can shake their iPhone to get random suggested key pieces from the latest new arrivals
• Users can browse through all of the current campaign images, then click though to see all the items that create that look
• Users can read the latest Oasis newsletter
• A store finder can locate the nearest Oasis store and then display a map showing how to get there from the user’s current location

Items can be added to a shopping basket at any stage within the application. Customers are then taken to the checkout page on the main Oasis website to complete the transaction as normal.

“We are very excited to be launching our new shopping application with iPhone and proud to be the first UK retailer to offer this exclusive service to our customers,” says Sharon O’Connor, the retailer’s MD. “Creating an extension of the brand, the new iPhone application allows users to receive up to the minute information on new-in Oasis products with an option to buy as well as locate your nearest Oasis store through a GPS link anywhere in the world — creating the ultimate shopping experience.”

Readers with an iPhone who would like to test it out can download the Oasis app from the iTunes store.

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