Discount designer fashion retailer TK Maxx has launched its first transactional website. For the launch, the site is offering only handbags but the retailer is also asking for feedback from customers on what other ranges they would like to see added to the site.

“We are always seeking new ways to introduce our unique off-price model to shoppers,” TJX Europe spokeswoman Deborah Dolce has told Retail Week. “So we are delighted to have this new initiative in the UK to offer our customers the opportunity to buy top-label handbags for less online at Tkmaxx.com.” [Is this the best SEO'd quote ever? Ed]

“We are excited about expanding our concept of great value on quality and fashion brands, for which we are well known, through this channel,” she added.

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