United Kingdom France Germany
Customer Focus

Is all about building loyalty by focusing on your customers

Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

DE

Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

Home » Strategy

Kingfisher hatches B&Q/Screwfix integration plan

Submitted by on April 7, 2009 – 11:24 pmNo Comment

Kingfisher Plc has announced plans to leverage Screwfix’s expertise in ecommerce to boost the level of service offered by B&Q to online shoppers.

The plan calls for 12,000 additional products to be made available for next day home delivery on B&Q’s diy.com website during 2009/10, using Screwfix’s home fulfillment network to fulfill the orders.

B&Q’s in-store trade offer will also be relauched during 2009/10 “maximising synergies with Screwfix” and a Reserve and Collect service will be rolled out nationally during the same period.

The diy.com website has also recently been through a major merchandising redesign and the retailer has signed up with Bazaarvoice to add customer ratings and reviews.

Share...:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • Blogplay
  • LinkedIn
  • Twitter

Related news

Comments are closed.

Additional comments powered byBackType