Debenhams has opened a permanent online clearance store, promoted to shoppers from its main homepage.

The new store offers items in all the categories offered at Debenhams.com and was launched in response to “a change in shopper behaviour”, Debenhams Direct head David Worby has told Retail Week:

“The brand has gained market share in tough times. The online offer is mapping to the ongoing desire for our products.”

Worby added that the site will allow the retailer to clear stock effectively but was not a response to high terminal stock levels. “The site’s launch was actually delayed because terminal stocks have been tightened,” he said.

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