Topman has seen a surge in business from European shoppers, eager to take advantage of the weak pound, Retail Week reports, and is ramping up its European marketing:

Topman is ramping up its online advertising in a bid to drive shoppers to its site and is introducing native language landing pages.

Topman head of e-commerce Gracia Amico said the Arcadia brand’s European customers are starting to realise they can pick up bargains because of the weak pound. She said: “We are doing pay per click campaigns in individual countries and we may introduce a currency converter so people can see how much they are saving.”

The move “could lead to multi-language sites”, according to Amico. If Topman creates such sites, they could be a test bed for similar websites for other Arcadia brands such as Topshop.

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