Online fashion design platform Styleshake has signed a deal with top French online retailer 3Suisses which will see the two companies launch a co-branded studio to be known as 3Suisses Couture.

StyleShake lets customers put together their own design of dresses, tops and skirts online, choosing the colour, fabric, cut and details. They can then place an order to purchase their design and have it made up in their own size.

“We are delighted to collaborate with 3Suisses, which is not only a leading ecommerce player but has an extensive knowledge and experience in mass customisation,” says StyleShake’s CEO Iris Ben-David.

3Suisses specialises in up-to-the-minute fashion, homeware and leisure products. “3Suisses Couture, in partnership with StyleShake, perfectly matches our strategy as a leading fashion etailer,” says Denis Duval, 3Suisses’ VP of ecommerce & new media. “With this partnership, we now offer to our customers an innovative and original online service.”

Launched in October 2007, Styleshake currently offers over 10 million different style combinations and 95% of visitors to the site try designing a dress.

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